Foodie that I am, I belong to almost as many food sites as film groups. The hope is that one or the other will deliver a never-ending orgy of delights, either for my stomach or my brain. Today wasn’t quite as good a day.
The food conversation wandered to my favorite drink from an ice cream chain. Something delightfully sinful, something, alas, I’d been known to chug to the point of brain-freeze on hot summer days. Who am I kidding? Cold winter days, too.
Today I got a list of its contents and nutritional values.
Each large drink has over 2300 calories, enough to feed a horse of a man for a hard-working day plowing fields. The same cup holds 108 grams of fat, (60% of it the bad, bad, bad kind, a heart attack delivery system). Cholesterol tops 295 mg; there are 303 grams of carbs (poor Dr. Atkins, spinning helplessly); over half a pound of sugar and, insult to injury, most of a day’s allotment of sodium, too.
All this bad news comes from a collection of 73 ingredients, many with names unknown or hidden in secret jargon. (There’s no telling the contents of catchalls like “artificial flavors.”) Curious? I asked for a cooling drink and this is the crap delivered. Maybe I should appreciated the slimming start of “reduced fat milk.”
reduced fat milk, heath bar crunch ice cream (cream, nonfat milk, caramel ribbon (corn syrup, sweetened condensed whole milk (milk, sugar), water, high fructose corn syrup, butter (cream, salt), propylene glycol, sodium alginate, salt, natural and artificial vanilla flavors, potassium sorbate (preservative), soy lecithin, annatto color, sodium bicarbonate, propyl paraben (preservative)) , heath® bar candy pieces [milk chocolate (sugar, cocoa butter, chocolate, nonfat milk, milk fat, lactose, soy lecithin (an emulsifier), salt, and vanillin (an artificial flavoring)), sugar, palm oil, dairy butter (milk), almonds, salt, artificial flavoring, and soy lecithin], sugar, corn syrup, toffee base (sweetened condensed whole milk, high fructose corn syrup, corn syrup, water, natural flavor, disodium phosphate, and salt), whey powder, cellulose gum, mono and diglycerides, guar gum, carrageenan, polysorbate 80), fudge topping (corn syrup, sugar, water, hydrogenated coconut oil, nonfat milk, cocoa (treated with alkali), modified corn starch, salt, sodium bicarbonate, disodium phosphate, potassium sorbate (a preservative), natural and artificial flavors, soy lecithin), jamoca ice cream (cream, nonfat milk, sugar, corn syrup, jamoca extract (coffee extract, sugar, potassium sorbate and methyl paraben (as preservatives)) whey, caramel color, cellulose gum, mono and diglycerides, carrageenan, polysorbate 80, carob bean gum, guar gum), caramel praline topping (corn syrup, sweetened condensed whole milk, water, sugar, modified food starch, butter, salt, propylene glycol, natural and artificial flavor, sodium citrate, xanthan gum, lecithin, potassium sorbate and propyl paraben as preservatives), hershey’s® heath® milk chocolate english toffee (milk chocolate (sugar, cocoa butter, chocolate, nonfat milk, milk fat, lactose, soy lecithin [an emulsifier], salt, and vanillin [an artificial flavoring]), sugar, palm oil, dairy butter (milk), almonds, salt, artificial flavoring, and soy lecithin), whipped cream (cream, milk, sugar, dextrose, nonfat dry milk, artificial flavor, mono & diglycerides, carrageenan, mixed tocopherols (vitamin e), to protect flavor, propellant: nitrous oxide).
Okay, say you, it was my choice to drink the glop. Who cares what abuse I dump into my body. And gee, golly, gosh what does this have to do with movies anyway?
We’re being fed equivalent pap from Hollywood. (“Hollywood” being the generic term for that mystical place where movies were once made.) Just as milkshakes used to come from milk, ice cream, a squirt of syrup and a good shake, once-upon-a-time movies provided a distilled reality we called “art” or “humor” or just a plain, old damn good time.
Things like “a good story” or “a gripping thriller” have been replaced with the Jiggery-pokery of movie descriptions. Get a load of these ingredients from the local paper, listing the current slate of must-see-movies.
Extinction, conquest, lack of mercy, murder, tyranny, crude sexual content, graphic nudity, pervasive language, drug use, violence, murderous demons, killing, “evildoers must die in order to create a better society,” devastating weapons, nefarious villains, partial nudity, crudity, bloodshed, weird encounters, life-and-death struggles….
I’d go along with the “life-and-death struggle.” That sounds like a real movie theme. But why in the world does “pervasive language” get noted. Like “artificial flavor,” it’s undoubtedly code for things unwanted and unknown, yet somehow unknowable.
And that’s what gets me. We permit restaurants to serve poison. I mean artery-clogging, brain numbing, heart-stopping foods. Do we rank restaurants UHC (unfit for human consumption) or LF (for lack of flavor) or TD (tacky décor)? Of course not. That would be, uh, totally realistic, medically sound and probably un-American.
Se we allow our citizens to ingest foods with unknown ingredients, but label the hell out of our movies. And what is it we’re worrying about? Art, you say? Don’t be silly.
It seems we employ a gang of perverts to search for vulgarity of every sort in every frame of every film. Mind you, nary a thought to quality or value or art. Minds kept empty and safe from sin, we line up at concession stands and cram our bodies with unknown food-like substances.
Meanwhile, back at the movies, the perverts are warning people about bad words and heavens to mergatroid, the barest hint of a bare breast glimpsed through gossamer. Does anyone actually care? Let me rephrase that. Does anyone in his (or her) right mind actually care?
Films are tagged PG or R or the Voldemort of all ratings, the NR. All for the sin of reality. For the sin of flesh. For the sin of mortal love. Instead of “humanity” or “quality” or “reality” what does the MPAA worry about? Here’s a quick rundown of the things to fear.
Sexual content, nudity, crude and sexual humor, a drug reference, suggestive content, violence, smoking, strong language and there we go again right to the bane of mankind’s existence, pervasive language. Someone thinks it’s okay to fill out minds and bodies with unspeakable, unpronounceable filth. Artificial flavors and murderous demons. But worries about what we might SEE. Blood, death and mindless mutilation are just fine for children of all ages, thank you very much, but be very wary of watching too much kissing or bare skin because it can lead to…. Well, you know.
Where’s the part that says “good movie” or “brain freeze ahead.” Why do we worry about every bare breast, but give nary a glance to ideas, reality, thought, feelings, charm, wit….
Nobody worries about movies being good. Just not naked or filled with “pervasive language.” Who notes that the flavor’s all gone? Except for Scott and Ebert and others of their ilk, few worry about wit or charm or (forgive me) that deep-down, old-fashioned, real, honest-to-god flavor we used to love so much.
Or talent. We measure talent, it seems, by the dollar. Actors have grown as greedy as oil magnates and about as responsible. But that’s another diatribe.
Meanwhile, back at the multiplex, there’s little hope of getting the concession stand to feed us real food. No one really gives a damn. We’re too busy defending our right to bare fat arms and big bellies. So bad food is just fine, especially when eaten in the dark.
But we pretend to care so much about the movies we SEE in the dark. So here’s my proposal.
Let’s give our foods a simple minded, movie quality rating. G for good. B for bad. And C for crap. We can even include explanations modeled after our movie ratings – too much sugar, killer quantities of fat, incomprehensible amounts of salt and so on.
And now with foods safely categorized, let’s move on to our movies with ratings that matter to REAL people. There’s BD (for Brain Dead), MR (Morally Reprehensible) and PPPPP (Piss-Poor Plot Poorly Performed). Of all, the P-Set is the worst – no one wants their movie to get a pee-pee rating.
We all grew so excited by last year’s Juno. Sure, everyone knew the premise was too cute for reality, the dialog too smart for its own good and the conclusion as neatly wrapped as a baby spoon from Tiffany. But people actually spoke to each other. They listened to each other and cared; they touched and felt real emotions. It was almost as if they were, imagine, real live humans with real live lives. Problems be damned, it was glorious to watch.
Now that’s a rating we all can live with – GW (Glorious to Watch).