by Curran G. Engel
Been asked to deliver a “deck” for your pitch meeting…? Wonder what you’ll need….?
Basically, a deck is a 10 slide presentation that answers a series of basic questions about your project and its investment potential. This information is so sensitive that few will share their examples unless they have some indication that it’ll lead to an investment.
- TITLE SLIDE
- THE PROBLEM
- The name of your film and the amount of money you want for it
- THE SOLUTION
- How your specific film will solve the investor’s problem
- THE BUSINESS MODEL
- Describe your business model concisely and precisely
- THE UNDERLYING MAGIC
- Explain how your business model will work
- MARKETING & SALES STRATEGIES
- How will your film reach its viewers (customers)
- THE COMPETITION
- It’s OK, even good, if there are other businesses just like yours
- THE TEAM
- Who are the people who will make all this happen
- FINANCIAL PROJECTIONS
- Use (very) simple math to show the desired ROI
- Typical VC ROI is 7X over a 5-7 year period. Most films can’t expect a return above 3x, but show how and when ROI can be anticipated
- Keep in mind that Blue Sky regulations apply to films just as they would to any other industry
- STATUS & TIMELINE
- How much money is needed
- What does that money buy
- How long is the money needed
- When will dividends be paid
The easiest way to think about slides 2 & 3 is to think about the medical industry. Slide 2 tells us about the sick people. Slide 3 tells us how our product will help them,
It is also important to show that the equity is only one part of the financing model, one of the 4 legs supporting the table.
The math should be so basic that 4th graders could do it in their heads.
Investors are looking for this kind of clarity in the project. Without it, most investors would prefer to spend their money on a vacation home or museum relic.